ATSC 3.0 Takes Center Stage at New York Events
When broadcasters, investors and other key stakeholders gather in Manhattan at the 2016 NAB Show New York Nov. 9-10, they’ll get an earful on next-gen broadcasting enabled by the ATSC 3.0 suite of standards.
A highlight of NAB Show New York is the “ATSC 3.0: Impact on Business Strategies and Technology Spending” session where attendees can learn where broadcasters are planning to invest, the timeline for spending, and how ATSC 3.0-related spending will impact investment in other areas.
A companion “TV2020” conference entirely devoted to “Monetizing ATSC 3.0” and produced by TVNewsCheck.com runs all day on Thursday, Nov. 10 with a series of sessions that address the various components, capabilities and requirements of ATSC 3.0:
- NAB CTO Sam Matheny will present the “State of Next Gen TV”, outlining the proposed DTV-to-ATSC 3.0 transition plan and the capabilities of complementary single frequency networks (SFNs).
The return on investment for ATSC 3.0 is the subject of a blue-chip CEO Panel, including Fox Television CEO Jack Abernethy, Raycom President and CEO Pat LaPlatney, Sinclair Broadcast Group President and CEO David Smith, and Nexstar Broadcasting CEO Perry Sook.
- Throughout the day, various ATSC luminaries will address “The Future of Television,” and introduction to “Targeted and Interactive Advertising 3.0,” what new revenue streams might be possible with datacasting, how SFNs will be deployed to support ATSC 3.0, and more.
Produced by the National Association of Broadcasters and co-located with InfoComm Connections, NAB Show New York will be held Nov. 9-10 at the Javits Convention Center. With more than 6,800 attendees and 300 exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, corporate A/V, production and post. For complete details, visit www.nabshowny.com.
LINK TO http://www.nabshowny.com/attend/conference/tv2020
Posted in ATSC News
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