ATSC HIGHLIGHTING BENEFITS OF NEXT-GENERATION BROADCASTING WITH NEW SOLUTIONS FOR CONSUMERS AND BROADCASTERS

Posted on January 2, 2026 in ATSC News, Press Releases

The Broadcast Standards Association

Showcasing New Technologies at CES 2026

LAS VEGAS, NV – January 2, 2026 – Advanced over-the-air broadcasting powered by the ATSC 3.0 broadcast standard is now reaching millions of viewers throughout the world, and the latest technologies for consumers and broadcasters are being showcased next week during the annual CES technology event, which opens Tuesday in Las Vegas.

“ATSC 3.0 is free, local, and connected, delivering better picture, better sound, better access, and better choice over-the-air to viewers throughout the U.S., South Korea, the Caribbean, and Brazil.  We’re pleased to showcase new technology options for viewers and broadcasters this coming week, as new technology trends are highlighted during CES 2026,” said Madeleine Noland, President of ATSC™, The Broadcast Standards Association™.

ATSC 3.0 Home Receivers Showcased

A variety of home receivers for ATSC 3.0 will be on display in the ATSC booth in the Central Hall Grand Lobby (GL-5.), including solutions from ADTH, SiliconDust, ZapperBox and a range of affordable prototype converter boxes newly announced from Pearl TV and planned for introduction in 2026.  The new products join dozens of NEXTGEN TV models now available from a variety of TV manufacturers.

Kiosks Feature Innovations from Mirakulo, SiliconDust and Televes USA

ATSC’s unique exhibit space in the high-traffic, newly- renovated Grand Lobby of the Las Vegas Convention Center is CES attendees’ information hub for NEXTGEN TV powered by ATSC 3.0.  In addition, kiosks sponsored by three ATSC members will showcase technology innovations:

• Televes USA will showcase solutions for the reception, distribution, and verification of free over-the-air television supporting the rollout of NEXTGEN TV in residential and commercial environments. At its kiosk, Televes will demonstrate how modern antenna systems, programmable signal distribution, and professional test and measurement tools, including internationally award-winning solutions, enable reliable reception, flexible channel management, and scalable delivery of free, local broadcast television across homes, multiple dwelling units, hospitality, and enterprise installations without reliance on pay TV subscription services.

• Mirakulo will demonstrate AstroTV NEXT, the platform for Brazil’s DTV+ (TV 3.0), a standard based on ATSC 3.0. The demo highlights how innovations defined for DTV+, such as Dynamic Ad Insertion (DAI), immersive MPEG-H Audio, and advanced video compression with VVC enhanced by LCEVC, can be seamlessly applied to the next-generation TV ecosystem. AstroTV NEXT showcases a fully integrated broadcast-broadband experience, delivering better picture, better sound, interactivity, and new monetization models — while preserving free, over-the-air television.

• Best known for the ATSC 3.0-compatible HDHomeRun TV tuners, SiliconDust will also be featuring their new HDGrandSlam for multiple dwelling buildings, offering live channels and two-week DVR playback with no monthly fees. For broadcasters, the AVSend CDN + Encoder is the solution for ATSC 3.0 BEST (Broadcast-Enabled Streaming Television) with real time viewership analytics and station monitoring and SiliconDust is now an ATSC 3.0 Certificate Authority for NextGen TV to ensure that broadcast television stations meet all signing security requirements.

In addition to the kiosk and set-top box exhibitors, ATSC extends thanks to contributing ATSC booth sponsors A3SA, the Consumer Technology Association, DTVKit, and Heartland Video Systems.

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About ATSC:  ATSC, The Broadcast Standards Association, is an international, non-profit organization developing voluntary standards for multimedia broadcasting. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. We are defining the future of television with the ATSC 3.0 next-generation broadcast standard. The ATSC logo, “ATSC,” and “The Broadcast Standards Association” are Trademarks of the Advanced Television Systems Committee Inc.  For more information, please visit www.ATSC.org.

Media Contact:
Dave Arland, dave@arlandcom.com
+1 (317) 701-0084

Posted in ATSC News, Press Releases