ATSC Invests In Professional Excellence With New Director Of Communications – Press Release

Posted on August 18, 2004 in Press Releases

For Immediate Release

WASHINGTON, D.C., August 18, 2004 – Advanced Television Systems, Inc. (ATSC), an international, non-profit organization developing voluntary standards for digital television, has hired Lisa Hester as their new director of communications. In this position, Hester will be a key part of the ATSC management team and will be responsible for seminars, professional development and corporate communications for ATSC and it’s members, which include the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. “We are committed to professional excellence in all aspects of our organization,” said Mark Richer, president of ATSC.

“Lisa has an outstanding record of accomplishment managing communications and developing communications strategies for many different industries. We know her ability to think outside the box will allow us to more effectively communicate with our members and other industry organizations.”

Hester brings more than 17 years of experience working in consumer, business-to-business and military/government markets. Hester spent four years as the director of communications for Over the Edge Design where she managed all public relations, marketing, advertising, graphic design and web development for a variety of clients. She also spent more than five years working abroad with the United States Army “Europe (USAREUR) and Headquarters V Corps – Europe. In her capacities as Public Affairs Specialist, Chief of Command Information and Information Management Officer, Hester managed senior level communication and network strategies for a number of deployments around the world, including Kosovo, Albania and Iraq, and was also the speechwriter for the four-star commanding general of USAREUR and the three-star commanding general of V Corps.

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Contact:
Tara Healy, ATSC (202) 872-9160

Posted in Press Releases