Posted on December 1, 2025 in ATSC News, Press Releases

Washington, D.C., December 1, 2025 – Members of ATSC, the Broadcast Standards Association, have elected four industry veterans to serve three-year terms on the ATSC Board of Directors starting January 1, 2026. Joining the board for the first time is Javier Ruano, President & General Manager of Televes USA. Current Directors re-elected to second terms are Adam Goldberg of Sony Electronics, Anne Schelle of Pearl TV and John Taylor of LG Electronics USA.
“Our newly elected Directors will join a Board that guides ATSC in its mission to develop next-generation broadcast standards and foster innovation across the industry,” said ATSC President Madeleine Noland. “This election cycle saw 10 highly qualified candidates run for these important roles. We deeply appreciate their engagement and the record-setting voting participation from our membership. This diverse and experienced group of executives will help us continue empowering a new era of broadcasting. With strong leadership and continued collaboration, ATSC remains firmly committed to driving the future of broadcasting.”
Noland also expressed appreciation for outgoing Director Richard Friedel, Principal at Broadcast.Advocate, whose term concludes at the end of 2025. “ATSC extends its deepest gratitude to Richard for his invaluable contributions both as a Director and former Board Chair, and his steadfast support of ATSC’s work, including the international advancement and adoption of ATSC 3.0,” she said.
As is customary, ATSC Board leadership will be named with the start of the new year. Beginning in January 2026, the ATSC Board of Directors will include the following members:
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About ATSC:
ATSC, The Broadcast Standards Association, is an international, non-profit organization developing voluntary standards for multimedia broadcasting. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. We are defining the future of television with the ATSC 3.0 next-generation broadcast standard. The ATSC logo, “ATSC,” and “The Broadcast Standards Association” are Trademarks of the Advanced Television Systems Committee Inc. For more information, please visit www.ATSC.org.
Media Contact:
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+1 (317) 701-0084
Posted in ATSC News, Press Releases
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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