ATSC Seeks Watermarking Tech

Posted on February 3, 2014 in ATSC News

With an initial response deadline of March 14, the ATSC has issued a Call for Proposals seeking audio and/or video “watermarking” technologies for Automatic Content Recognition (ACR) to help enable interactive applications and other features of the ATSC 3.0 broadcast TV standard.   The scope of this Call for Proposals is limited to a watermarking solution for Automatic Content Recognition and respondents may propose either an audio watermark solution or a video watermark solution, or both.

“ACR may directly or indirectly provide the channel, content, timing, triggers, and URL information that will enable applications such as support for second screen services,” says ATSC President Mark Richer.  The information gleaned from ACR will allow the television to access the desired additional functionality via an Internet connection.

“ATSC 3.0 will leverage the advantages of broadcasting’s inherently efficient one-to-many architecture and the benefits of Internet-connected televisions and the incorporation of Automatic Content Recognition technology into ATSC 3.0 will allow broadcasters to provide a variety of new services to consumers,” Richer added.

Initial responses to the call for proposals are due on March 14.  Detailed technical descriptions of proposals are due on May 2.  Details on the ATSC 3.0 Call for Proposals can be found on the ATSC.org website.

Posted in ATSC News