Brian Markwalter is Senior Vice President of Research and Standards for the Consumer Technology Association (CTA)™, North America’s largest technology trade association. CTA also owns and produces CES® – the most influential tech event in the world.
Mr. Markwalter is responsible for overseeing CTA’s ANSI-accredited standards development operation and extensive market research capability. Under Mr. Markwalter’s direction, CTA hosts more than 70 committees, subcommittees and working groups that produce standards used in millions of consumer devices. CTA standards address everything from AI and accessibility to digital health and streaming video. CTA standards are referenced by various government agencies and have resulted in four technical Emmy awards for CTA.
Mr. Markwalter also leads CTA’s market research team, which has a long history producing objective research, tracking sales data, forecasting trends and partnering with Nasdaq in the development, maintenance and licensing of thematic stock indexes. CTA’s popular biannual forecast tracks sales volume and revenue for hundreds of tech products, and the market research team produces quantitative and qualitative studies that members use to understand adoption and consumer sentiment on everything from emerging technologies to established hardware categories.
