Dan Brackett is an experienced technologist, with over 25 years in the advertising technology industry. He developed the architecture and design for the watermark-based TV Registered Ad Count (TRAC) framework and leads the development and integration of the technologies forming the foundation of the CTV1 platform.
Previously, Dan Co-founded XR Extreme Reach, leading technology development and bringing multiple innovations to the ad creative management and delivery market. XR disrupted the TV marketplace as one of the first companies to bring cloud computing to the advertising technology market.
Dan is an established thought leader and, as a member of the IAB Tech Lab Advanced TV Working Group, contributed significantly to the development of the Ad Creative Identity Framework (ACIF). This open standard establishes a unified, distributed model for global ad identity. ACIF has made significant strides in the past few years thanks to the collective work of the IAB Tech Advanced TV Working Group and is a key element of the CTV1 watermarking framework.
