Posted on February 1, 2012 in ATSC News
A Valentine’s Day treat for all of us who LOVE television. Mark your calendar for a four-hour seminar that outlines work underway on the key aspects of ATSC 2.0, including NRT (non-real-time), Internet-enabled services, 3D and more.
1 – 5 p.m., Feb. 14
Held in conjunction with the 2012 Hollywood Post Alliance Technology Retreat
Hyatt Grand Champions, Indian Wells, Calif.
ATSC 2.0 is intended to address the increasing desire on the part of consumers for “everything-on-demand”, which has changed customer expectations of media. ATSC 2.0 services will be carried in DTV broadcast channels and their presence will not preclude or interfere with proper operation of current ATSC services in the same RF channel, or have any adverse impact on legacy receiving equipment.
Technology continues its rapid pace of change, with more consumer devices being Internet-enabled, which in turn enables new distribution and consumption models for entertainment programming and information. Additional information can be found on the HPA web site; see http://www.hpaonline.com/
|Tuesday, February 14, 2012|
|12:00 p.m.||Registration Open|
|1:00 p.m.||Welcome and Overview of ATSC Activities||Jerry Whitaker, ATSC|
|This presentation will set the stage for the program with remarks about ATSC 2.0 and provide an overview of current ATSC projects.|
|1:15 p.m.||Overview of ATSC 2.0||Sam Matheny, WRAL|
|ATSC 2.0 is an exciting new effort to redefine the television viewing environment. This presentation will provide an overview of ATSC 2.0 and discuss key broadcaster considerations.|
|1:45 p.m.||NRT—It’s All About Time||Rich Chernock,TriveniDigital|
|When you think about it, most TV programming does not need to be delivered in real-time. The emerging ATSC non-real-time (NRT) standard opens the door to a new TV viewing paradigm. This presentation provides an overview of NRT and discusses what it can do for broadcasters|
|2:15 p.m.||Key Elements of ATSC 2.0||Oren Williams, Dolby|
|Work on ATSC 2.0 has been underway for well over a year. This presentation reviews where the work currently stands and what broadcasters can expect going forward.|
|2:45 p.m.||Coffee Break|
|3:00 p.m.||ATSC 2.0 in Context||Skip Pizzi, NAB|
|ATSC 2.0 is one of several emerging initiatives that extend the ATSC standard from its original, currently deployed baseline. These other elements include ATSC Mobile/Handheld (ATSC M/H or “Mobile DTV”), possible accommodation of compatible broadcast delivery for 3D content, and the development of the next generation of terrestrial broadcast television (called “ATSC 3.0”). This presentation will provide a holistic view of how ATSC 2.0 fits into this larger picture of DTV development.|
|3:30 p.m.||Advanced Video Coding:
What’s Possible and What’s Practical
|Pat Waddell, Harmonic|
|This presentation will outline the capabilities of advanced video coding systems, focusing on what is possible for today’s DTV environment.|
|4:00 p.m.||Advanced Audio Coding:
Capabilities and Features
|Oren Williams, Dolby|
|The ATSC DTV audio system is built upon AC-3. There are new options today, which will be discussed in this presentation.|
|4:30 p.m.||The History of Television Predictions:
What we can Learn from the Past
|Recognizing the importance of perspective in any new project, the session wraps up with a look at some of the fascinating history of television. Predictions from the past reveal something about where we are today, and where we may be heading.|
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
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