Broadcast Industry Leaders Stress ‘Tantalizing ATSC 3.0 Possibilities’
In his opening “Power of Broadcasting” keynote at the 2016 NAB State Leadership Conference last month in Washington, Sen. Gordon Smith, President and CEO of the National Association of Broadcasters, explained that the NAB’s technology department is actively engaged in the development of ATSC 3.0, which “will provide higher resolution 4K images, theater-like surround-sound audio, interactivity, personalized services, mobility and more!”
“The new standard will use Internet Protocol and is designed to better align broadcasting’s broadly deployed and cost-effective service to an increasingly IP-based world. It means broadcasting can be more easily integrated into a wide array of popular devices. And just think about how the new IP standard will drive broadcaster competition with other wireless services and video and data providers,” Sen. Smith said.
Across town at the 2016 APTS Public Media Summit, Patrick Butler, President and CEO of America’s Public Television Stations, highlighted next-generation broadcasting as a “key turning point for public broadcasters.”
“A flood of technological innovation, beginning with the new ATSC 3.0 broadcast standard, is about to sweep the past away and carry us to a future full of new service and revenue opportunities,” he said. “The new standard will enable a more efficient and sophisticated use of spectrum that raises tantalizing possibilities for everything from broadcasting more channels, to providing special services for special audiences, to creating a whole new revenue stream through spectrum leasing.”
Here’s an edited video summary of an ATSC 3.0 panel from the APTS conference, featuring ATSC members Pearl TV, LG Electronics, and Sinclair Broadcast Group.
Posted in ATSC News
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