(Broadcasting & Cable): Detroit Stations Launch Start Over, Datacasting To Boost NextGen TV
Detroit Aerial Panorama during sunset
Stations try out consumer apps to build momentum for ATSC 3.0 in local markets
NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when more viewers are paying attention.
“There’s a bit of a chicken-and-egg phenomenon going on,” Michael Newman, director of transformation at Graham Media Group, owner of WDIV Detroit, told B+C Multichannel News. “We need to demonstrate the value of this next-
generation television broadcast system.”
>>>Read the full story on Broadcasting & Cable here.
Posted in ATSC News
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