ATSC News
Sinclair Launches ATSC 3.0 Test Site; Partners With Fraunhofer on Mondiale Service Integration
HUNT VALLEY, Md.—Mark Aitken, senior vice president of advanced technology at the Sinclair Broadcast Group, flipped the switch on a 100w transmitter to begin broadcasting ATSC 3.0 from atop the station group’s corporate headquarters here with the express purpose of testing reception on small devices like its MarkONE 3.0-enabled smartphone and, in particular, integration of […]
NAB Announces Leadership Transition
Washington, D.C. — National Association of Broadcasters President and CEO Gordon H. Smith announced his plans to transition to an advisory and advocacy role effective Dec. 31, 2021. The organization’s Chief Operating Officer Curtis LeGeyt has been named the next president and CEO of NAB effective Jan. 1, 2022. In a video message to members, Smith said, […]
Someone You Should Know: Oren Williams, Dolby
Oren Williams was active in working on ATSC 1.0 audio coding and eventually chaired the Interactive Services group for ATSC 2.0. So, when the Planning Team for ATSC 3.0 was formed, it was natural that Dolby’s Director of Commercial Partnerships and Standards would be part of it. “I’m proud to have been there since the […]
And Now a Word from Our Sponsor…DekTec
ATSC 2021 sponsor DekTec offers a wide selection of PCIe and USB peripherals for creating mission-critical digital-video applications running on standard PCs. Our product portfolio includes various modulators, receivers and complementary test and measurement solutions that have become the standard in the industry. We have been involved with ATSC 3.0 since 2016, both by helping […]
$200 NextGen TV Tuner Now Available on Amazon
PHOENIX—The first standalone tuner compatible with ATSC 3.0 (aka NextGen TV) arrived on Amazon earlier this month. The HDHomeRun Flex 4K from SiliconDust—which got its start via a Kickstarter campaign last year—can now be had for $199 for Amazon customers. The box is an upgrade of its HDHomeRun product line of OTA DVRs and includes four ATSC […]
CES 2022 will return to Las Vegas in person
CES 2022 is going back to Las Vegas following this year’s all-digital event, the Consumer Technology Association said Thursday, as coronavirus restrictions ease in the US. The event will take place Jan. 5-8, with media days taking place Jan. 3-4. Read More >
SKT changes the future of global media Industry with 5G and AI
SK Telecom demonstrated next-generation 5G-ATSC3.0 convergence broadcasting service on Jeju Island on April 2. Advanced Television Systems Committee (ATSC) 3.0 is a UHD broadcasting standard established by the U.S. ATSC that can be added to video and voice and transmitted to frequencies, enabling high-definition video transmission at high speed. SK Telecom implemented 5G-ATSC3.0 broadcasting service […]
Springing Forward
As ATSC 3.0 deployments continue for U.S. markets, a significant announcement about the international potential of the technology helps us look forward to the future. The month of March saw two more markets launch ATSC 3.0 services – Syracuse and Buffalo – and Grand Rapids / Kalamazoo stations filed commercial license applications to begin ATSC […]
NEXTGEN TV Marketing Campaign Hits ‘Home Run’ with American Consumers
New NEXTGEN TV advertising, which began in late 2020 on local television stations, is resonating strongly with consumers according to the latest Magid research that also shows the technology’s features are strong differentiators for manufacturers and retailers. The marketing campaign began in November 2020 and ran through the holiday season in five U.S. TV Designated […]
Indiana Public Broadcasters Using Datacasting to Keep Kids on Track
The core mission of Indiana Public Broadcasting Stations (IPBS) is to educate. So, when the pandemic hit and children were forced to stay home from school, IPBS knew this could potentially widen the learning gap between those with reliable broadband access and those without it. IPBS partnered with local school districts to launch a pilot […]
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