ATSC News

Drive New Services, Revenues for TV Stations

Posted on April 3, 2017 in ATSC News

The investments that large- and medium-market TV stations make in Next Gen TV using the ATSC 3.0 standard can be recouped within three years, according to a new study of the commercial television broadcasting business by BIA/Kelsey.

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SOMEONE YOU SHOULD KNOW – Joe Snelson, Jr. Society of Broadcast Engineers

Posted on April 3, 2017 in ATSC News

Lifelong television fan Joe Snelson, Jr. is active in the ATSC, representing the Society of Broadcast Engineers (SBE) in a half dozen ATSC groups. He’s the immediate past president of SBE, an organization with more than 5,000 members that provides education and information to broadcast engineers.

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EDITORIAL: NAB Show Marks ATSC 3.0’s Debut

Posted on April 3, 2017 in ATSC News

While our industry slowly makes the move to IP (slower than most realize), the transition to ATSC 3.0—which combines IP with over-the-air broadcasting—is on the fast track. There are still some issues yet to be resolved (primarily how the repack will affect the rollout and how ATSC 3.0 will be handled by MVPDs); however the standard is pretty much complete, and this year’s spring NAB Show will mark its coming-out party.

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‘SUP THIS MONTH? April Event Calendar

Posted on April 3, 2017 in ATSC News

Spring has sprung, and ATSC meetings are sprouting up all month – more than two dozen scheduled April meetings and conference calls to be exact.  The month builds to a crescendo at the NAB Show in Las Vegas, kicking off over the April 22-23 weekend with ATSC 3.0 sessions at the NAB Broadcast Engineering Conference.  […]

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AND NOW A WORD FROM OUR SPONSOR… PBS

Posted on April 3, 2017 in ATSC News

ATSC 2017 sponsor PBS has been an enthusiastic supporter of ATSC television broadcast standards from the very beginning. As a proud ATSC member since 1984, PBS contributed to the development of ATSC 1.0 in the early 1990s and supported its adoption by the FCC in 1996, which ultimately paved the way for the broadcast industry’s switch from analog to digital transmission.

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CHAIRMAN’S MEMO: Bullish Outlook

Posted on March 6, 2017 in ATSC News

I’ve never been more bullish about the future of television. Virtually all of the key elements of the next-generation television broadcast standard called ATSC 3.0 are essentially done. Many C-suite broadcast executives are now focused on dealing with the spectrum repack and developing business models to take television to the next level for decades to come. And, equally significant, the FCC is on a fast track to adopt rules, hopefully this year, for the voluntary implementation of Next Gen TV using our standard.

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STANDARDS PROGRESS Big Headway on More ATSC 3.0 Elements

Posted on March 6, 2017 in ATSC News

As the saying goes, March is roaring in like a lion, especially this year at the ATSC. There’s significant headway on more elements of the ATSC 3.0 suite of next-generation television standards.

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SOUNDBITE

Posted on March 6, 2017 in ATSC News

“We can’t fall behind on technology or our ability to provide the very best experience and services to our viewers who count on us every day. Local broadcasters make a difference, and the new ATSC 3.0 standard will help us continue to enhance our services to the communities and families that rely on us.”

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CHAT ROOM High Dynamic Range of Opportunities

Posted on March 6, 2017 in ATSC News

In the Chat Room this month, THE STANDARD sat down with Madeleine Noland, who chairs S34 (the Specialist Group on ATSC 3.0 Applications & Presentation). Noland, of LG Electronics, has been leading the inter-industry dialogue about high dynamic range or HDR, a key element of the ATSC A/341 Candidate Standard for video coding.

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DASHing TO THE FINISH LINE Transport Layer Key to Broadband-Broadcast Convergence

Posted on March 6, 2017 in ATSC News

ATSC 3.0 specifications are DASHing toward the finish line. Standardization efforts are not only on a fast pace, but they’re also making use of MPEG DASH (Dynamic Adaptive Streaming over HTTP) technology. DASH is a transport technology that’s widely deployed over broadband to deliver media to most consumer devices with a display. This DASH technology is now being adapted to be used over the ATSC 3.0 broadcast transport.

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