Digital Evolution: ATSC/NAB ‘DTV Hot Spot’ At NAB2007 – Press Release

Posted on March 2, 2007 in Press Releases

For Immediate Release

Washington, D.C., March, 2007 – The Advanced Television Systems Committee (ATSC) and the National Association of Broadcasters (NAB) will demonstrate the most sophisticated technologies in digital television at the ATSC DTV HotSpot 2007. The theme of this year’s demonstration area is ‘Digital Evolution.’

The DTV HotSpot will be showcased at the world’s largest electronic media show; NAB2007, April 16 – 19 in Las Vegas, Nevada.

“2007 DTV HotSpot attendees will be rewarded with previews of a wide array of new DTV applications.” said NAB Senior Vice President of Science & Technology, Lynn Claudy. “The ongoing advancement of standards-based broadcast technologies is critical for the continued vitality of the digital broadcast service, and we are excited to partner again with ATSC at the NAB Convention to highlight DTV progress.”

HotSpot technology demonstrations will include ATSC ACAP Standard application development tools and CE solutions, A-VSB for indoor and mobile reception, ATSC receiver software and development tools, distributed transmission test generator and analyzer, an advanced DTV multicasting service, D-ENG return channel capabilities, ATSC Software Data Download Standard and broadcast monitor, and home networking. Companies demonstrating these technologies in the DTV Hot Spot include AMD, BitRouter, ETRI, HANA, Harmonic/KBA, Microwave Radio Communications, Samsung, Unisoft, UpdateLogic, and Zenith/LG.

Also featured this year is a special demonstration of the ACAP Field Trial Project and its participating organizations, and an NAB/MSTV demonstration of high performance, easy-to-use DTV converter boxes for consumers.

“The Hot Spot will highlight the ongoing evolution of technologies and products based on ATSC standards,” said ATSC President Mark Richer.

The DTV Hot Spot is located in the Las Vegas Convention Center’s South Hall Upper Lobby (Booth #L30) and will be open Monday through Wednesday, April 16th-18th, from 9 a.m. to 6:30 p.m. and Thursday, April 19th from 9 a.m. to 4:00 p.m.

NAB2007 covers the development, delivery and management of professional video and audio content across all mediums. Complete show details are available at www.nabshow.com.

About ATSC

The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. The ATSC Digital Television Standard has been adopted in Canada, Mexico, the United States, South Korea and Honduras. For more information, visit atscnextgentv.vp77wsn4-liquidwebsites.com.

About NAB

The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations’ interests in Washington and around the world. NAB is the broadcaster’s voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

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Contact
Lindsay Shelton-Gross, ATSC (202) 872-9160, lsheltongross@atsc.org.

Posted in Press Releases