DTV Drafthouse Returns For Second Round At NAB 2004 – Press Release

Posted on February 5, 2004 in Press Releases

For Immediate Release

More DTV Products and Technology In A New Location

Washington, D.C., February 5, 2004 – The Advanced Television Systems Committee (ATSC), the Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) are partnering again to showcase digital television (DTV) products and technology in the “DTV Drafthouse: Technology On Tap!” at the upcoming NAB2004 Convention, April 19 – 22 in Las Vegas, Nevada.

“Last year’s DTV Drafthouse was a real hit with convention attendees,” said NAB President and CEO Edward O. Fritts. “We plan to build on that success this year with an even greater array of DTV technology and programming in a comfortable, tavern-like setting.”

The Drafthouse will feature the latest DTV products to hit the consumer marketplace and demonstrations of technologies that utilize the broad flexibility of the ATSC broadcast standard.

“A keyword for DTV products in 2004 is integration,” said Gary Shapiro, CEA president and CEO. “CEA member companies are focused on introducing a multitude of integrated HDTV products into the consumer marketplace while continuing to offer consumers a broad array of product choices. The DTV Drafthouse will provide NAB2004 attendees the opportunity to see the products that will soon be in the hands of millions of consumers nationwide.”

“In addition to the wide array of consumer products, the latest technology based upon the evolving suite of ATSC Standards will be highlighted,” said ATSC President, Mark Richer.

This year, the DTV Drafthouse has expanded to be bigger and better than ever in a new location – the Las Vegas Convention Center’s South Hall Upper Lobby. In addition to serving the latest in DTV technology, the Drafthouse will offer wine and beer for sale. The DTV Drafthouse will be open Monday through Wednesday, April 19-21, from 9 a.m. to 6:30 p.m. and Thursday, April 23 from 9 a.m. to 4:00 p.m. For the past three NAB conventions, ATSC, CEA, and NAB have showcased DTV through the popular “DTV Store” exhibit and then the “DTV Drafthouse”.

A list of Drafthouse sponsors, as well as products and DTV programs to be showcased in the DTV Drafthouse, will be announced in late March.

About ATSC

The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. For more information visit atscnextgentv.vp77wsn4-liquidwebsites.com.

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,300 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $90 billion in annual sales. CEA’s resources are available online at www.ce.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

About NAB

NAB2004 takes place April 17 – 22 in Las Vegas (exhibits open April 19). It is the world’s largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2004 details are available at www.nab.org/conventions/nab2004. The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations’ interests in Washington and around the world. NAB is the broadcaster’s voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

Contacts:

Jeff Joseph, CEA
(703) 907-7664
jjoseph@ce.org
www.ce.org

Dennis Wharton, NAB
(202) 429-5350
dwharton@nab.org
www.nab.org

Christy Kehlbeck, ATSC
(202) 872-9160
kehlbeck@atsc.org
atscnextgentv.vp77wsn4-liquidwebsites.com

Posted in Press Releases