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Evoca Debuts First 4K Broadcast Channel in the U.S.

Posted on October 15, 2020 in ATSC News

BOISE, Idaho—Evoca has launched what it says is the first over-the-air 4K UHD channel in the U.S. via its ATSC 3.0 TV service. Insight TV, which features adventure-focused programming in 4K UHD picture quality, is now available to Evoca users in Boise 24/7.

The Evoca platform is billed as an over-the-air alternative to traditional cable TV, offering live network TV, linear television and VOD content through its Scout set-top-box, which is equipped with an ATSC 1.0 and 3.0 receiver, onboard memory and a broadband connector, as well as an over-the-air antenna.

Evoca will broadcast Insight TV using a mix of over-the-air and internet sources using ATSC 3.0, according to Todd Achilles, Evoca president and CEO.

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