From Evoca to STIRR to VUit, How Broadcasters Are Tapping into ATSC 3.0
The broadcast industry has been eagerly awaiting the rollout of ATSC 3.0, precisely because the next-gen technology standard empowers TV stations to do things TV stations aren’t known for doing. And finally, we’re seeing new companies and ventures delivering real-world applications that use ATSC 3.0 and other technologies in clever and possibly transformational ways.
Startup company Evoca, for instance, has taken over the digital spectrum of two low-power stations in Boise, Idaho, to provide more than 70 over-the-air channels of high-resolution subscription programming. It’s a virtual MVPD. But instead of relying solely on the internet to delivery video, Evoca mostly uses the ATSC 3.0 over-the-air broadcast standard.
Though Evoca has been broadcasting since last year, the service just launched an “early access” program for a limited number of Boise residents, with plans to expand to the entire city later in the year, said Todd Achilles, CEO and co-founder of parent company Edge Networks.
Posted in ATSC News
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