Washington, D.C. (December 30, 2021) With the recent addition of NEXTGEN TV service in Los Angeles, CA and Washington, D.C., next-generation broadcasting now reaches nearly half of all American viewers. Stations in 46 U.S. markets now offer NEXTGEN TV powered by ATSC 3.0, and market-by-market service launches are expected to continue throughout 2022.
“With South Korea in its sixth year of ATSC 3.0 services, Jamaica launching commercial services in 2022 and other countries also considering the ATSC 3.0 broadcasting standard, next year is promising to carry forward the tremendous momentum,” said ATSC President Madeleine Noland. “We’re excited to carry that message to next week’s CES in Las Vegas, as the consumer technology industry gathers to mark new innovations for the coming year.”
For those not attending CES, the Advanced Television Systems Committee will mark the first day of next week’s CES with a special livestreamed event called “CES 2022: A Look Ahead from ATSC” scheduled for Wednesday, January 5, at 7:00PM Eastern/ 4:00PM Pacific. The discussion and live chat will be streamed at ATSC.org.
ATSC President Madeleine Noland will be joined at next Wednesday’s event by Chandra Kotaru, Founder and CEO of Gaian Solutions, Mark Aitken, Senior Vice President of Sinclair Broadcast Group and President of ONE Media 3.0, LLC; and Anne Schelle, Managing Director of the Pearl TV broadcaster business organization.
Those attending CES 2022 in person can visit the ATSC booth in the Grand Lobby (GL-13) to learn about the developments of 2021 and the outlook for 2022. The spacious layout and self-guided displays allow for social distancing, and ATSC staff will also be on hand to answer questions.
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The Advanced Television Systems Committee, Inc. is an international, non-profit organization developing voluntary standards and recommended practices for broadcast television and multimedia data distribution. ATSC member organizations represent the broadcast, professional equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops implementation strategies and supports educational activities on ATSC standards. ATSC was formed in 1983 by the member organizations of the Joint Committee on Inter-society Coordination (JCIC): the Consumer Technology Association (CTA), the Institute of Electrical and Electronics Engineers (IEEE), the National Association of Broadcasters (NAB), the Internet & Television Association (NCTA), and the Society of Motion Picture and Television Engineers (SMPTE). For more information visit www.atsc.org.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.