Posted on October 1, 2015 in ATSC News
Broadcast Television Research Institute from China
As the leading broadcast and television R&D Center in China, ATSC member and sponsor NERC-DTV (the National Engineering Research Center of Digital Television) was founded by leading universities, broadcasters and manufacturers and supported by central ministries. NERC-DTV is committed to research and development of key technologies and systems for digital broadcast television and media systems.
Over the past 20 years, NERC-DTV and Shanghai Jiao Tong University have collaboratively contributed a series of key technologies and systems to national Chinese industrial digital broadcast and receiver standards. These standards have been largely deployed across China. As the organizer of Chinese Next Generation Television High Tech Project and a leader of the Chinese Next Generation Broadcasting Wireless Task Force, NERC-DTV has successfully established China’s first full link system for a next-generation UHD TV system, which not only supports 4K UHD transmission, but also provides excellent flexibility and enriches the diversified broadcast business portfolio.
As a sponsor of ATSC and one of the global founding organizations of FoBTV (the Future of Broadcast Television) initiative, NERC-DTV is honored to lead China’s major research players to participate in the ATSC 3.0 physical layer technology development and to deliver the system proposal with Chinese broadcast characteristics to ATSC. NERC-DTV will work hard to keep contributing to ATSC system’s future research, development and commercialization. NERC-DTV is honored to host the ATSC 3.0 Plug Fest Oct. 19-23, in Shanghai.
Leading Provider of ATSC Enabling Technologies
As a leading provider of products for program guide and metadata management, data broadcasting, and video quality assurance to broadcasters, ATSC sponsor Triveni Digital stays at the forefront of evolving technologies and industry standards.
The company has devoted significant resources to the development of the next-generation broadcast ecosystem, including the ATSC 3.0 suite of standards. Triveni Digital’s Chief Science Officer, Dr. Richard Chernock, chairs the TG3 Technology Group documenting ATSC 3.0, and other technical staff members are active participants in TG3 committees. In addition, Triveni Digital is building on its tradition of support for strategically important broadcast initiatives, such as advanced emergency alerting, by partnering with other industry players.
All of the company’s products are designed to operate seamlessly with third-party equipment to support reliable distribution of digital programming while lowering operational costs, and Triveni Digital is maintaining its “open systems” philosophy, as it works to fully integrate our next-generation products with other major broadcast system vendors. Future broadcast services will rely on complex data delivery over heterogeneous networks, which has been the basis of Triveni Digital’s expertise and products for 15 years.
A key focus for the company’s future is a platform that provides unified support for the multiplicity of emerging new broadcast service concepts, in order to more fully exploit the power of combined broadcast and broadband content delivery. The unifying theme of these services is the management and delivery of data elements that power broadcaster service extensions, such as addressability (which enables targeted ads), interactivity, and cost-effective non-real time delivery.
One of the ATSC’s leading evangelists, Dr. Chernock helps educate the broadcast community about ATSC 3.0’s system architecture and benefits. He has presented at numerous venues, and most recently participated in technical sessions at the ATSC 3.0 Boot Camp, the 2015 ATSC Broadcast Television Conference, and IEEE Broadcast Symposium on the capabilities and system elements of this exciting new standard.
Posted in ATSC News
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Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.