New Year’s ATSC Resolutions Point to a Bright Future for Broadcasting

Posted on January 4, 2016 in ATSC News

As our digital calendars automatically change to 2016, THE STANDARD asked Board members for their ATSC New Year’s resolutions and wishes. Not surprisingly, they’re singing off the same song sheet – looking ahead with great anticipation to what promises to be pivotal year for the next-gen television broadcast standard. 

“My ATSC New Year’s resolution is consensus on all components of the ATSC 3.0 standard, agreement among broadcasters to offer ATSC 3.0 and commitments from consumer electronics manufacturers to build ATSC 3.0 receivers – leading to unbridled enthusiasm from consumers to watch ATSC 3.0 programs on all platforms available to them,” says Lynn Claudy of NAB.

That sentiment is echoed in others’ ATSC New Year’s wishes:  “To successfully complete the ATSC 3.0 standards!” proclaims Yiyan Wu, CRC, IEEE.  “To see 3.0 officially proposed to the FCC for adoption,” states NBC Universal’s Glenn Reitmeier. “To complete the Candidate Standard so Korea can adopt ATSC 3.0 quickly,” adds Richard Friedel, Fox. 

Cox Media’s Dave Sigler’s ATSC resolution is for “successful interoperability testing so the equipment can begin to get into the market.  Also to see the creative and programming communities start defining what 3.0 will offer to the consumer – compelling content, experiences and new offerings consumers will want.”

“My New Year’s wish is that ATSC will complete the 3.0 suite of standards and have implementations demonstrated in the field,” says CTA’s Brian Markwalter.  Similarly, Craig Todd of Dolby hopes to see “launches of ATSC 3.0 services and products with immersive audio and HDR!”

Exclaims Brett Jenkins, Media General: “My ATSC New Year’s resolution is for more attention to run-time development.”  Sony’s Mark Eyer agrees: “Complete the ATSC 3.0 run-time environment specification by mid-year and set the stage for worldwide adoption of 3.0!”

Outgoing board member Ira Goldstone, formerly of Univision, has a modest ATSC New Year’s wish: “Broadcaster cooperation and unity in the spectrum repack and the transition to ATSC 3.0.” The New Year’s wish by incoming board member IEEE’s Wayne Luplow is “for terrestrial broadcasting to survive – and thrive!”

Posted in ATSC News