Posted on April 3, 2017 in ATSC News
The investments that large- and medium-market TV stations make in Next Gen TV using the ATSC 3.0 standard can be recouped within three years, according to a new study of the commercial television broadcasting business by BIA/Kelsey.
“The Business Case for ATSC 3.0” examines Next Gen TV from a business perspective by exploring the advantages this new standard will bring to the industry, in particular as it relates to ad revenue, television viewership and managing digital competition.
According to the report, at the core of broadcasters’ ATSC 3.0 expectations is the ability to offer a new Internet Protocol platform to better satisfy the changing needs of consumers and advertisers. BIA/Kelsey says ATSC 3.0 business objectives for the broadcasting industry include:
“ATSC 3.0 will change the business of broadcasting into a next-generation wireless communications business. This new technology will give broadcasters the ability to pursue multiple new business models, which will significantly diversify their current revenue mix,” said Mark Fratrik, BIA/Kelsey Senior VP and chief economist.
Posted in ATSC News
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