Posted on January 20, 2026 in ATSC News

LAS VEGAS—The challenge of attending CES is its size. The convention utilizes all of the enormous Las Vegas Convention Center as well as several other facilities, so often getting from one vendor appointment to another is an exercise in logistics and physical endurance. This was not as much of a problem for me this year as I was focused on what was happening in ATSC 3.0 (aka NextGen TV).
Not that CES wasn’t enormous—it certainly was—but the ATSC booth was located in the new Grand Lobby of the LVCC and that seemed to be where all of the NextGen TV information was. While I didn’t see every vendor at the show, I cannot recall seeing an ATSC 3.0 or NextGen TV reference anywhere on the various floors.
>>>Read the full story on TV Tech here.
Posted in ATSC News
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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