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NextGen TV: Eight Orlando TV Stations Launch 3.0 Broadcasts

Posted on July 7, 2021 in ATSC News

ORLANDO, Fla.—Eight TV stations in Orlando Florida have launched NextGen TV broadcasts, expanding the number of viewers who can get ATSC 3.0 signals in central Florida.

Along with Little Rock Arkansas, it was the second market to introduce NextGen TV services on July 1 before the long holiday weekend.

Orlando, which is the nation’s 17th largest television market, joins Tampa, Tallahassee, and Pensacola in central Florida and nearly 30 other early-adopter cities across the country where NextGen TV services are already available.

“With NextGen TV, viewers are immersed in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” explained Mike McClain, senior vice president and general manager of WOFL-TV, WRBW-TV, and WOGX-TV. “Offering a whole new dimension to broadcast TV viewing, the Dolby Audio System for NextGen TV offers movie-theater quality sound, consistent volume across channels, and Voice + enhanced dialogue so viewers can hear every voice clearly.”

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