Posted on July 7, 2021 in ATSC News
ORLANDO, Fla.—Eight TV stations in Orlando Florida have launched NextGen TV broadcasts, expanding the number of viewers who can get ATSC 3.0 signals in central Florida.
Along with Little Rock Arkansas, it was the second market to introduce NextGen TV services on July 1 before the long holiday weekend.
Orlando, which is the nation’s 17th largest television market, joins Tampa, Tallahassee, and Pensacola in central Florida and nearly 30 other early-adopter cities across the country where NextGen TV services are already available.
“With NextGen TV, viewers are immersed in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” explained Mike McClain, senior vice president and general manager of WOFL-TV, WRBW-TV, and WOGX-TV. “Offering a whole new dimension to broadcast TV viewing, the Dolby Audio System for NextGen TV offers movie-theater quality sound, consistent volume across channels, and Voice + enhanced dialogue so viewers can hear every voice clearly.”
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.