And Now a Word from Our Sponsor…
ATSC 2017 sponsor Verance develops content measurement and enhancement technologies that the company says are at the forefront of innovation and set the industry standard for music, movies and television. Emmy-Award-winning Verance technologies have been adopted by more than 100 leading entertainment and technology companies, deployed in over 270 million consumer products and incorporated into the Blu-ray Disc standard used by major studios and all Blu-ray device manufacturers.
Verance® Aspect™ is an audio watermarking technology that accelerates broadband features on broadcast television by enabling advanced, census-level audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the ATSC 3.0 Next Gen TV standard, the Aspect watermark is fully compatible with the ATSC 1.0 broadcasting environment and may be deployed today.
To help advance Next Gen TV rollouts, the company is collaborating with the Pearl TV Business Alliance, FOX, Univision and NBC Connecticut/WVIT on over-the-air tests of the Aspect watermark across the United States. What’s more, Verance partnered with SmithGeiger on a research study to measure the importance of ATSC 3.0 features on consumer purchase intent. Among those exposed to the new features, smart TV purchase intent rose to 74 percent from 55 percent within the next 12 months and the value of total planned purchases increased by $205.
Posted in ATSC News
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