Posted on July 18, 2016 in ATSC News
Dolby brings art and science together for spectacular audio and visual experiences
ATSC 2016 sponsor Dolby has been a dedicated partner in standards development since the early days of digital television, joining ATSC to help standardize a robust broadcast digital audio solution for ATSC 1.0. Today, building on a five-decade history of advancing the science of sound with their partners, Dolby is working with the ATSC on an essential leap forward in broadcast audio capabilities for ATSC 3.0. For example, Dolby AC-4 solves for the current challenges broadcasters face, integrating into existing workflows to provide more efficient delivery of high-quality experiences, alternate language versions, and services for hearing and visually impaired audiences. Dolby AC-4 also provides a robust platform to deliver next- generation audio experiences, such as immersive and personalized audio, through both broadcast and Internet OTT services, to the living room and to mobile devices. In addition to audio enhancements, Dolby is a pioneer in creating and implementing next-generation visual experiences utilizing high dynamic range and wider color gamut to make every pixel better, while contributing technology and expertise to enable HDR capabilities for ATSC 3.0. Dolby demonstrations featured in the ATSC Consumer Showcase Experience and the ATSC Broadcast Pavilion at this year’s NAB Show. www.dolby.com
NAB PILOT Program Launches Innovation Challenge
ATSC sponsor the National Association of Broadcasters (NAB), through its PILOT program, is accepting submissions for its first-ever PILOT Innovation Challenge. The PILOT Innovation Challenge recognizes creative ideas that leverage technological advances in the production, distribution and display of engaging content. The inaugural year’s challenge question is, “How can local television and radio broadcasters engage their communities with next generation content on any device, whether big, small or moving?”
Applicants are required to submit a title, description of their proposed concept, an illustration and a simple business case explaining the concept’s viability. The submission must address the challenge question and will be evaluated for its creativity and value proposition for broadcasters and consumers, in addition to its viability. The first place winner will receive $20,000, second place $15,000 and third place $10,000 to assist with prototyping, in addition to expert guidance and the opportunity to participate in NAB Show New York and NAB Show. The submission deadline is September 23. More information is available at http://nabpilot.org/challenge.
PILOT, formerly NAB Labs, is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. PILOT propels broadcast television and radio into the future. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. PILOT and NAB have been engaged in the development of Next Generation Television and is proud to have worked with ATSC since its formation over 30 years ago to the recent development of an ATSC 3.0 standard.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.