And Now a Word from Our Sponsor…
LG Electronics / Zenith
Long-time ATSC sponsor LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. Zenith (LG’s U.S. R&D subsidiary since 1999), a founding ATSC member 34 years ago, was the primary inventor of the transmission system at the heart of the A/53 Digital Television Standard (now known as ATSC 1.0), approved by the FCC on Christmas Eve 1996. Zenith also co-developed the transmission system behind the ATSC A/153 Mobile Digital TV Standard, adopted by the industry in 2009. LG and Zenith have been active participants in the ATSC 3.0 development process. In fact, core technologies developed by LG and Zenith are in all layers of the ATSC 3.0 standard, including the majority of the A/322 Physical Layer Standard for ATSC 3.0 just adopted by the FCC. LG and Zenith also are key players behind other important aspects of ATSC 3.0, including hybrid broadcast/broadband service features and non-real time datacasting, as well as early implementations of ATSC 3.0 advanced emergency alerting known as AWARN, the Advanced Warning and Response Network. For more information, please visit www.LG.com and www.Zenith.com.
Posted in ATSC News
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