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For 20 years, Verance has unlocked the power of content by delivering standards-based advanced watermarking solutions to the entertainment and electronics industries. Currently, Verance’s Cinavia technology generates hundreds of millions of dollars in revenue by protecting Hollywood movies against piracy on over 300 million consumer electronics devices.
ATSC has adopted Verance’s Open Watermark technology as a key element of the ATSC 3.0 system, to enable broadcasters to the deliver interactivity, personalization, and advanced advertising capabilities to viewers. Verance is actively readying the technology for deployment and, at the NAB Show 2016, exhibited the first end-to-end implementation of the ATSC 3.0 standards for Open Watermarking and Usage Measurement. The ATSC Open Watermarking technology provides broadcasters and television manufacturers with a path to accelerate the timeline and expand the reach of key capabilities of the ATSC 3.0 ecosystem.
Posted in ATSC News
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