Posted on June 1, 2016 in ATSC News
For 20 years, Verance has unlocked the power of content by delivering standards-based advanced watermarking solutions to the entertainment and electronics industries. Currently, Verance’s Cinavia technology generates hundreds of millions of dollars in revenue by protecting Hollywood movies against piracy on over 300 million consumer electronics devices.
ATSC has adopted Verance’s Open Watermark technology as a key element of the ATSC 3.0 system, to enable broadcasters to the deliver interactivity, personalization, and advanced advertising capabilities to viewers. Verance is actively readying the technology for deployment and, at the NAB Show 2016, exhibited the first end-to-end implementation of the ATSC 3.0 standards for Open Watermarking and Usage Measurement. The ATSC Open Watermarking technology provides broadcasters and television manufacturers with a path to accelerate the timeline and expand the reach of key capabilities of the ATSC 3.0 ecosystem.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.