Pearl TV: A Word from our Sponsor

Posted on April 2, 2015 in ATSC News

With more than 170 member stations around the country, Pearl TV joined ATSC in 2014 to strengthen the involvement of its organization’s nine member broadcast companies and ensure ATSC 3.0’s successful deployment.

Founded in 2010, Pearl is a partnership of TV broadcast companies with a shared interest in exploring forward-looking opportunities, including innovative ways of promoting local TV content and developing digital media and wireless platforms for the broadcast industry.

Pearl member companies reach two-thirds of the U.S. population with their stations and collectively book nearly $4 billion in annual advertising revenue. Pearl’s member broadcast stations reach more than 110 million households in 43 of the top 50 markets and a total reach of more than 170 stations.

Pearl is also exploring the capability to easily view enhanced content and advertising delivered to Smart TVs and has initiated first-ever trials of these emerging technologies.

Pearl is also member of Sprockit, an organization founded in 2013 to bring fresh solutions, services and revenue models to the broadcast and media ecosystem. Sprockit brings together a private community of entrepreneurs and industry decision-makers that works with leading media companies to promote innovation.

Pearl’s membership includes Cox Media Group, the E.W. Scripps Company, Gannett Co. Inc., Graham Media Group, Hearst Television Inc., Media General Inc., Meredith Local Media Group, Raycom Media, and Schurz Communications.

Posted in ATSC News