PHOENIX MODEL MARKET NOW INCLUDES SECOND NEXT-GENERATION TV TRANSMITTER WITH LAUNCH OF ATSC 3.0 SIGNALS ON KASW-TV

Posted on July 8, 2020 in ATSC News

Another chapter in the rollout of next-generation TV service is being written in the collaborative Phoenix Model Market, with the launch of ATSC 3.0 signals from KASW-TV (CW).  The station becomes the second TV transmission source in the nation’s 11th largest TV market.  Phoenix now has two ATSC 3.0 transmission towers whose licenses are approved by the FCC, programming legal agreements are in place, and the facilities are on-air.  KASW-TV is owned by The E.W. Scripps Company (NASDAQ: SSP). The station will host KSAZ-TV (Fox) as part of the initial launch.

“The addition of a second transmission facility provides a robust test platform with the power of two transmitters for signal testing by consumer receiver and transmission equipment manufacturers. The Phoenix Model Market continues to lead the industry in the development of the essential next-gen TV service as well as the testing of new automotive services,” said Anne Schelle, managing director of Pearl TV, which is coordinating the Phoenix Model Market.

“Scripps is pleased to partner with the stations in the Phoenix market to continue to advance next-generation TV service offerings for our viewers and advertisers,” said Brian Lawlor, president of Local Media for Scripps. “Our focus is on delivering local content that informs and entertains our audiences, and these technological advancements will move the entire industry forward.”

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Posted in ATSC News