PRESIDENT’S MEMO

Posted on February 4, 2013 in ATSC News

GET INVOLVED IN 2013

The new year always brings a flurry of technology news as the electronics industry converges on Las Vegas for the International CES.  This year was no different with huge crowds and more than 3,200 exhibitors at CES.  Everyone came home dazzled by Ultra HD screens and tired from walking 1.9 million square feet of exhibits!

ATSC technology played a central role again this year at CES – whether with new technology demonstrations or discussions about how broadcasters will adapt to even more astounding developments in display technology.  You’ll find the impressions of some of our members inside this issue of THE STANDARD.

Looking ahead, work is already underway to showcase the latest ATSC-related developments at the 2013 NAB Show in April, and we’ve begun planning for the ATSC Annual Meeting in Washington on May 9.  We hope you will mark your calendar and, most importantly, we welcome your input, involvement, and suggestions.

ATSC exhibits at the NAB Show and our annual meeting represent a terrific showcase for your firm’s products and services, and we invite your involvement as a sponsor.  Sponsorship opportunity details are found in this issue of THE STANDARD.

The development of new facets of ATSC standards is critical for the ongoing growth and vitality of the broadcast industry.  We need broadcasters, professional equipment makers, companies in the CE industry, and multichannel video providers to each take an active role in the process.

The ATSC is on the move with new Implementation Teams now being formed for the new standards being developed for ATSC 2.0 and the Mobile Emergency Alert System.  I’m delighted to welcome David Siegler of Cox Media Group to chair the ATSC 2.0 Implementation Team and Jay Adrick of Harris Broadcast to chair the Mobile EAS Implementation Team.  I hope you’ll lend both leaders your support and consider getting involved with them. ATSC members can participate for an annual base fee of only $1,000.

Implementation Teams provide a venue for discussions of issues related to commercialization of ATSC Standards, addressing business, regulatory and technical requirements for the successful roll-out of new standards.

While each team will develop its own plans, we look forward to the Implementation Teams focusing on market studies, prototype development, simulations, demonstrations, plugfests, field trials, recommendations to adjust standards, compliance, and certification.

Our organization is only as strong as our members, so we welcome your involvement and participation with ATSC throughout 2013.

Mark Richer

ATSC President

Posted in ATSC News