President’s Memo

Posted on August 1, 2013 in ATSC News

President’s Memo:  Future Ahead!

While ATSC President Mark Richer recuperates from a brief illness, he’s asked me, as Chairman of the ATSC Board of Directors, to step in and pen this intro for the August edition of your favorite industry newsletter, THE STANDARD.

In this issue, we report on the ATSC Board’s Strategic Planning meeting, where we had a vigorous discussion about the future of television and our own ATSC 2.0 and 3.0 work as well as accelerating the pace of innovation.  You don’t have to look any farther than the rollout of WiFi standards, 4G/LTE or the news items in this issue about new IEEE standards efforts to realize that our ATSC standards must continue to evolve and progress or they will be left behind in the “digital dust.”

Our annual meeting this spring was a reminder that “ATSC Is The Place” for innovation.  Nowhere is television innovation more evident than in the ATSC’s work to marry linear TV and Internet-delivered content in ATSC 2.0, and our significant progress on the physical layer of the breakthrough ATSC 3.0 standard.  New TG3 specialist groups are now in place and working, and our Implementation Teams are giving us new ways to collaborate so that we can continue to both envision and create the future of television.

In this newsletter, members will want to check out details on the new “ATSC Content Manager” software, which will be launched on a trial basis shortly.  This dynamic collaboration Kavi tool will help streamline our process and help drive consensus in standards development.

Lastly, we wish Mark a speedy recovery and look forward to his leadership and usual clear thinking to help guide us forward. On behalf of Mark and your Board of Directors, we sincerely appreciate the support and involvement of our members. I especially want to thank the scores of volunteers to devote their talents and time to the ATSC’s important standards work.

ATSC Board Chairman Glenn Reitmeier

Senior VP, Advanced Technology, Standards & Policy, NBC Universal

Posted in ATSC News