President’s Memo: Building Bridges
This fall brings a host of new opportunities to share the progress of ATSC 3.0 with technical audiences all over the world, whether by virtual connections or the return of business travel.
I was honored to be a presenter at the CABSAT Content Congress in Dubai to discuss “NextGen Broadcasting: New Technology Powering New Opportunities” in front of a terrific audience, primarily from the Middle East and North Africa regions. That same week, audiences from around the world tuned into the virtual Telecommunications Standards Development Society, India (TSDSI) Tech Deep Dive Conference. Together with an amazing group of subject matter experts, I participated in a session entitled “Evolution of Broadcast and Non-Terrestrial Networks,” which explored the powerful synergies between media, production, technology, and entertainment as our world manages through the pandemic.
From Dubai, I traveled to Delhi to see the Technical Demonstration that the ATSC India Implementation Team has been assembling at the headquarters of Prasar Bharati, India’s public service broadcaster. The demonstration included use cases ranging from television services to distance education to audio-only services and more. Engineers from the Prasar Bharati team showed off the stream configurations they had developed, utilizing multiple Physical Layer Pipes (PLPs) and both 6 and 8 MHz bandwidths. Numerous receiver devices were in action including televisions, laptops, tablets, home gateways, and a prototype smartphone. Congratulations to the ATSC India Implementation Team and the engineers at Prasar Bharati for this successful lab demonstration. I am looking forward to the next steps on this path as India explores new ways to reach their vast and diverse population with critical communications services.
I was pleased to present at the Triveni Digital LIVE! Forum event highlighting new advancements in the deployment of NextGen TV, and at the virtual Western Association of Broadcast Engineers (WABE) conference, serving audiences in Western Canada and beyond, with a session titled “Full Steam Ahead: ATSC 3.0 is Here!” ATSC continues to spread the message that 3.0 is here, it is a platform for the future, consumers are buying NextGen TV-enabled receivers, and deployment is continuing throughout the U.S., South Korea, and soon, in Jamaica.
Around the corner is SMPTE’s Annual Technical Conference, a virtual event that promises to be informative, educational, and entertaining. ATSC is proud to support SMPTE (you can register here and use the code PTATSC10 for a 10% discount).
Also on the horizon, just two months away, is CES 2022, which returns as an in-person event in Las Vegas. ATSC will be front-and-center in the Grand Lobby of the Las Vegas Convention Center, showcasing how the consumer technology industry is embracing NEXTGEN TV with new models coming from TV manufacturers and exciting services that broadcasters are bringing to audiences across the U.S. If you’re planning a trip to Las Vegas for CES, please stop by Booth #GL-13 and learn more about what’s ahead for ATSC 3.0 in the coming year!
Full Steam Ahead, Madeleine
Posted in ATSC News
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