Posted on January 22, 2025 in ATSC News
Next week we’ll welcome the Year of the Snake for those celebrating the Lunar New Year on January 29. People born in the Year of the Snake are said to be enigmatic, wise and sympathetic. Wouldn’t it be great if those characteristics were to dominate this year?
As usual, we kicked off January at CES® where the show drew a record crowd of over 141,000 attendees. The Broadcast Standards Association enjoyed welcoming hundreds of visitors to the ATSC booth in Central Hall (ATSC members, manufacturers, retailers, policymakers, analysts and media) to learn about ATSC 3.0 and many other innovations at this year’s CES.
A big thank you to the more than 50 organizations that made a financial commitment to support our 2025 CES exhibit, true “Champions of ATSC 3.0.” Without their support, exhibiting at an event like CES would be impossible.
Our booth in Central Hall was abuzz with displays of new ATSC 3.0 receivers and enhanced broadcast services available in the US, with RCA launching a lineup of NEXTGEN TV sets and new ATSC 3.0 accessory receivers from ADTH, MyVelo, Stavix, Vbox, Zapperbox, and Zinwell. NEXTGEN TV receivers from Samsung Sony, TCL, Panasonic, and Hisense rounded out the wall of available NEXTGEN TV products. More than 14 million NEXTGEN TV receivers have been sold in the US since the transition began, and CTA is projecting a 25% increase in sales this year versus 2024.
We’re grateful to have the support of ATSC Platinum Sponsor Sinclair in the exhibit, showing how Advanced HDR by Technicolor can dramatically improve picture quality through ATSC 3.0.
In addition to live demonstrations of applications like broadcast app Run3TV and GameLoop’s new gaming option, our exhibit included additional demos from software firms Mirakulo and Tolka.
And it’s not just about television. ATSC 3.0 is the delivery backbone for digital signage fed by the Las Vegas Scripps station. KTVN-TV. A digital signage kiosk managed by USSI Global featured local headline news, traffic and weather updates, emergency alerting, and advertising messages and promotions. Let’s not forget the much-needed afternoon coffee break offered by Rohde & Schwarz on January 7. Thank you all for your support!
Lastly, I had the privilege to recognize six ATSC Champions of NEXTGEN TV. These awards were presented to the six television manufacturers who are helping to build success for ATSC 3.0 in the consumer market. Congratulations again to Hisense, Christine Chen; Panasonic, Tiger Kono; RCA, Tony Bozzini; Samsung, Paul Hearty; Sony, Nick Colsey and TCL, Bruce Walker. ATSC is grateful for their support and pleased that NEXTGEN TV sales are expected to average some 13,000 units every day in 2025.
The announcement of EdgeBeam Wireless, a joint venture by Scripps, Sinclair, Nexstar and Gray, to provide high-speed data transmission using ATSC 3.0 is very exciting. We can’t wait to hear more about its potential applications for automotive connectivity, content delivery networks, and enhanced GPS.
Right on the tail of CES is the 2025 NAB Show in Las Vegas, and ATSC will be there in the West Hall (booth #3056) where ATSC exhibitors will have an opportunity to show their displays, receivers and set-top boxes. Event sponsorships and exhibition kiosks are now available, and a few have been reserved already. Reach out to Anh Ngo at ATSC to save your spot.
On the organization front, John Taylor, the long-time ATSC Communications Committee Chairman and member of the ATSC Board of Directors has been elected by the Board to be its 2025 Chairman. As Senior Vice-President for LG Electronics USA, he is the most senior U.S. government affairs, corporate communications and industry relations executive for LG Electronics and its U.S. R&D subsidiary Zenith. We look to John’s leadership and vision to take ATSC forward in an ever-changing media landscape. Our many thanks to out-going Chair Richard Friedel, who served for 3 years (the maximum term) with his collaborative approach and innate belief that working together to address common challenges is the best way to arrive at mutually beneficial solutions. In one of the most competitive industries in the world, he recognized the power of ATSC 3.0 and the opportunities it opens for the broadcast ecosystem worldwide. He is a much sought-after leader with the talent to find consensus and create a collegial atmosphere to problem solving. I am delighted that Richard will continue his ATSC contributions as an active Board member, assisting John in the leadership transition.
Based on what is happening in the last month, there is good cause to be optimistic about what 2025 holds for our members and the broadcasting industry. I hope we find opportunities to prove our wisdom in this Year of the Snake!
Madeleine Noland
President
ATSC – The Broadcast Standards Association
Posted in ATSC News
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