Posted on November 3, 2020 in ATSC News
The 2020 ATSC Next Gen Broadcast Conference was a great success. The late October virtual event demonstrated significant movement in discussions about ATSC 3.0 and NextGen TV. One industry insider characterized this palpable shift very well. ”Every speaker had an active role within an organization that had real ATSC 3.0 projects and investments. Nobody is on the sidelines. It’s really encouraging.”
SAVE THE DATE – the 2021 Next Gen Broadcast Conference has been rescheduled to August 25-26, 2021 in Washington, DC.
Thanks to NAB for including our sessions as a conference-within-a-conference with the NAB NY virtual show. We also owe a special thanks to all our 2020 panelists and moderators, and especially to FCC Commissioner Brendan Carr, who offered insights into the state of the broadcast industry and the development of ATSC 3.0 as a platform for today and the future.
If you missed any of the excellent panels or keynotes, you can catch up with all the sessions now available on-demand. But don’t delay. The sessions will only be available for the month of November. Access requires a Marketplace Pass, which is free with promo code RALLY4.
To further highlight the advancements, ATSC has updated the popular ATSC 3.0 Progress Report. Thanks to all the ATSC members that shared their new developments. The Spring update, which was launched in conjunction with the NAB Show Virtual last May, was the second most popular area of the ATSC website (after the Deployment map), and the Fall update is just as packed and exciting. If you’re looking for the latest in consumer receiver devices, pro solutions, and more, be sure to visit the ATSC 3.0 Progress Report Fall 2020.
The NextGen TV rollout in the U.S. continues apace, and we’re barely able to keep up with the news. October saw ATSC 3.0 launches in Mobile-Pensacola as well as the addition of the Single Frequency Network in Phoenix. Now there’s news alerting viewers in Columbus. of the upcoming launch there, and the first station in Tampa-St. Petersburg just filed its FCC application to launch ATSC 3.0, which is now shown in light blue on the ATSC Deployment map.
All of us involved in ATSC’s work can take great pride in the Next Gen TV’s tremendous progress during this particularly challenging year – as detailed during our 2020 conference, spotlighted in our fall progress report and punctuated by ongoing market-by-market Next Gen TV deployments. Momentum continues, and if you’re still on the sidelines, we invite you to join us!
Madeleine Noland, ATSC President
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.