Posted on August 4, 2020 in ATSC News
Sometimes you’re so involved in a project, it can be a challenge to explain it to others. That’s why ATSC is so focused on helping our colleagues across the broadcast ecosystem understand ATSC 3.0, how it can be deployed and how it can enrich businesses. While technical work continues apace, ATSC is also busy spreading the word about ATSC 3.0 next-generation broadcast standards.
Tradeshows and conferences are great avenues for learning, and ATSC is proud to bring news and expertise to these events, whether in-person or virtual. After the successful ATSC booth at CES 2020, we turned our attention to NAB Show Express in May 2020, which featured 20+ sessions on ATSC 3.0 and 80+ spring product and service announcements.
This fall will be equally busy and exciting. The 2020 ATSC Next Gen Broadcast Conference programming is being developed as part of the NAB’s virtual fall event coming in October. Also that month, the IEEE Broadcast Symposium will feature an ATSC 3.0 session on deployment and implementation. And the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting will include insights on convergence of broadcasting and broadband, covering wireless technologies across the globe, including ATSC 3.0. I have the honor of delivering an ATSC keynote at the TV of Tomorrow Show in September. And coming full circle, we are already planning for another engaging presence at Digital CES 2021. We will “see” you there!
For those seeking an even deeper dive, SMPTE has developed a new virtual course: “Understanding ATSC 3.0 – NextGen TV and the Future of Broadcasting.” This month THE STANDARD caught up with SMPTE Director of Education, Joel Welch to hear all about it.
Lastly, the ATSC 3.0 Resources page offers a cornucopia of information including webinars, calculators, handbooks and other great learning tools. And don’t hesitate to ask the experts. We love to hear from you, and we’re here to help.
So whether you’re already working with ATSC 3.0, perhaps on one of the many recent station launches, or are just getting started on the learning curve, look to ATSC for guidance, resources and expert advice.
Madeleine Noland, ATSC President
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.