President’s Memo: Ushering in 2021

Posted on January 6, 2021 in ATSC News

ATSC had an incredibly exciting 2020, complete with challenges and triumphs. Now we welcome 2021 with enthusiasm and optimism – NextGen TV is here and continually gets better and better. The future is bright for services and products enabled by our ATSC 3.0 standards, and I cannot wait to see what the new year will bring.

We’ll kick off the year in style at CES® 2021. Building on the success of CES 2020, ATSC will again have a strong presence at the show. Our goal is to amplify and aggregate all the great NextGen TV messages and announcements that consumers, retailers and other stakeholders need to know.

ATSC members and sponsors will be showcased throughout this year’s innovative digital CES. Don’t miss the time-lapse animated video of the U.S. ATSC 3.0 Deployment map at the ATSC booth.

ATSC CES plans include:

• A free ATSC-produced panel titled “ATSC 3.0 at the Consumer’s Fingertips” will be offered live on Tuesday, January 12, at 7:00 PM Eastern.
• At 8:00 PM the same evening, another free ATSC-produced session titled “ATSC 3.0 Powers Distance Education” will highlight the emerging role for next-generation broadcasting in strengthening education.
• Dedicated ATSC CES web page (ATSC.org/CES), spotlighting NextGen TV:
  • Consumer Devices – TVs, phones, STBs, SOC, and more
  • Consumer Services – better TV, distance education, apps, deployments, audio services, advanced emergency messaging
  • Future-in-the-Making – labs and testbeds around the world developing the future of NextGen TV
• Consumer Devices – TVs, phones, STBs, SOC, and more
• Consumer Services – better TV, distance education, apps, deployments, audio services, advanced emergency messaging
• Future-in-the-Making – labs and testbeds around the world developing the future of NextGen TV
• ATSC Virtual Booth at CES – featuring short videos, news, brochures and more, for registered CES attendees
• NextGen TV panel at CES – 7:30-8:00 AM EST on January 12; also available on demand for registered CES attendees

From televisions to smartphones, from set-top boxes to better TV and distance learning, CES 2021 promises to be a showcase of all things NextGen TV. What? You say you’re an ATSC member and haven’t yet shared your CES announcements?  Just drop Dave@ArlandCom.com a note and we’ll get you added.

ATSC continues to work with industry colleagues across the globe, helping people understand the capabilities of ATSC 3.0 as well as responding to new requirements and use cases as we learn more about the unique needs of different regions and cultures. For example, ATSC has responded to Brazil’s Call for Proposals for a TV 3.0 system.  Our proposal is moving to Phase 2 of their evaluation process and we are pleased to announce the formation of the ATSC Brazil Implementation Team that will support our submission throughout the selection process. THE STANDARD caught up with the new team’s Chair, Skip Pizzi (Fraunhofer Group), to fill in some details.

I couldn’t be more proud of the incredible accomplishments over the past year, and all signs point to an even more productive year for ATSC in 2021.

Madeleine Noland, ATSC President

Posted in ATSC News