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Sinclair, Hyundai Make Deal To Beam ATSC 3.0 Signals to Cars

Posted on November 15, 2022 in ATSC News

Sinclair Broadcast Group said it has a memorandum of understanding with Hyundai Mobis to develop and implement businesses that will use ATSC 3.0broadcast signals to deliver services to automobiles, including new forms of in-car entertainment.

Other services under consideration include geo-targeting, enhanced GPS, software updates and real-time emergency information.

Broadcasters say the ATSC 3.0 signal, also known as NextGen TV, in addition to providing an improved picture, better audio and more channels, will also be valuable in delivering new digital services. Some have estimated that revenue from those services could rival what they get from retransmission fees. One survey suggested stations could make as much as $15 billion in incremental revenue thanks to ATSC 3.0.

>>>Read the full story on Next TV here.

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