Posted on May 6, 2021 in ATSC News
HUNT VALLEY, Md.—Mark Aitken, senior vice president of advanced technology at the Sinclair Broadcast Group, flipped the switch on a 100w transmitter to begin broadcasting ATSC 3.0 from atop the station group’s corporate headquarters here with the express purpose of testing reception on small devices like its MarkONE 3.0-enabled smartphone and, in particular, integration of Digital Radio Mondiale (DRM) in its broadcast app.
The launch comes on the same day Sinclair and German technology research institute Fraunhofer IIS jointly announced they are working together to bring audio services using the DRM standard to ATSC 3.0. (Earlier this year, Sinclair rolled out 3.0 simulcasts of its Seattle radio stations with its DRM-based broadcast app.)
“We are actually building the DRM radio service into the [3.0] broadcast app environment,” says Aitken. “That means those [DRM] services will be carried in band and transported just like HEVC [high efficiency video coding] and [Dolby] AC-4.”
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
ATSC
1300 I Street NW, Suite 400E
Washington, DC 20005
Do you have questions about ATSC?
ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
© 2025 ATSC