Posted on October 9, 2020 in ATSC News
Gopal Miglani is the owner and founder of a software company, named BitRouter, which started in 1997.
“That [BitRouter] was always my dream. It’s been 23 years now, living the dream.”
His started in India where he earned an electrical engineering degree before traveling to the United States in 1985 to earn his master’s degree in computer science at Iowa State University. After graduating, Miglani stayed in Iowa and worked in telecommunications and digital TV software for ten years before creating BitRouter.
The company’s software package – ATSC3pak – implements ATSC 3.0 standards that introduce better picture and sound quality, interactivity, and mobility to the TV watching experience.
“ATSC 3.0 changes broadcast television to a hybrid, broadcast plus broadband paradigm. That’s a fundamental shift that cannot be matched by any of today’s network topologies like cable, streaming, satellite or wireless because all of these are either wired or wireless,” he said.
He
believes that ATSC 3.0 has already opened up numerous opportunities for others not just to match the traditional experience of broadcast television, but to exceed it while doing so at a lower cost.
“The real power of ATSC 3.0 will lie in the seamless integration of broadcast and broadband experiences,” Miglani said. “For the viewer, this will translate into a seamless experience between in-home and mobile usage, between personal media and social media, and between enjoying esoteric content over broadband to continuing to enjoy it over broadcast as more viewers discover the same content.”
Miglani love to travel (pre-pandemic), read and enjoys theater.
“I’m trying to figure out how to enjoy travel and theater now– perhaps acquire an RV and take to the great American outdoors,” he said.
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
ATSC
1300 I Street NW, Suite 400E
Washington, DC 20005 USA
Do you have questions about ATSC?
ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
© 2026 ATSC
