Posted on January 15, 2021 in ATSC News
Sony Electronics Inc. today announced the world’s first cognitive intelligence televisions1. The new BRAVIA XR televisions include MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.
Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the televisions use a completely new processing method designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.
Cognitive Processor XR can also analyze sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyzes and understands unprecedented amounts of data and intelligently optimizes every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.
“Sony’s goal is to offer viewers the best and most immersive experience – authentically delivering the creator’s true intent,” said Mike Fasulo, president and chief operating officer of Sony Electronics, Inc. “Our new BRAVIA CORE technology and the XR lineup takes the industry to the next level with a powerful, cinematic experience, enabled by the world’s first TVs with cognitive processors1.”
Key BRAVIA XR Lineup Highlights:
Sony’s New TV Models and Key Features
MASTER Series Z9J [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K LED TV features:
MASTER Series A90J [83″ class (82.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV features:
A80J [77″ class (76.7″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV features:
X95J [85″ class (84.6″ diag.), 75″ class (74.5″ diag.) and 65″ class (64.5″ diag.) models] 4K LED TV features:
X92 [100″ class (99.5″ diag.) model], X90J [75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 50″ class (49.5″ diag.) models] 4K LED TV features:
Pricing and Availability
Suggested retail price and retail availability will be announced in spring 2021.
For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website: https://www.sony.com/electronics/bravia-xr. The announcement video will also be available on January 11 at 5 PM EST during CES 2021 at the following website: https://square.sony.com/.
For more information on all Sony televisions, please visit https://www.sony.com/electronics/tv/t/televisions.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.
1 Including a processor that cross-analyses multiple picture elements combined with focal points, recreating human perspective. As of December 2020, verified by Strategy Analytics.
2 Number and selection of titles differ by model and subject to change.
3 Normally video service is approximately 25-30Mbps depending on Internet condition.
4 Google TV integrated services are subject to terms and conditions and may change or terminate without notice.
5 VRR feature requires firmware update.
6 Compatible devices require internet connection. Voice Search is available using the included remote control, Android TV Remote Control application with Android 4.0 or higher, or using Sony’s TV SideView application available for Android 4.0.3 or higher or iOS 7.0 or higher.
7 Amazon Alexa enabled devices (sold separately) compatible with Sony’s TV devices. Amazon account required. Subscriptions may be required to access certain content. Sony’s TV and Alexa devices both require internet connection. Not all smart home features are supported via Alexa, please refer to the enabled Alexa skill for a list of supported features. Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
8 Google Nest speakers (sold sep). Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the voice control function.
9 Upscaled, simulated and enhanced 8K and 4K images will vary based on source content.
10 Apple® AirPlay® 2 and HomeKit™ features will be available on FY19 models Z9F, A9F, Z9G, A9G, X950G, X850G (85″, 75″, 65″ and 55″) / FY20 models Z8H, A9S, A8H, X950H, X900H / FY21 models Z9J, A90J, A80J, X95J, X90J. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.
11 Consumers can enjoy movies and TV shows in Dolby Vision and Dolby Atmos from compatible streaming services such as Netflix through the TV’s native streaming apps or via a compatible streaming media player connected to the TV via HDMI. Requires HDMI® cables sold separately.
12 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse
13 83″ features three-position stand
14 Not available for 65″ model.
15 65″ model offers two-position stand.
16 Not available for 100″ model.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.