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Posted on October 2, 2017 in ATSC News

“The advent of ATSC 3.0 is as significant as the arrival of color TV more than 60 years ago. It will have a profound effect on the way consumers receive and enjoy television content. ATSC 3.0 will also require fundamental changes to the way that content is produced and delivered.”

– Jim DeFilippis, Chairman, SMPTE Hollywood Section

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