Posted on August 7, 2019 in ATSC News
“With the two-way broadband connection that ATSC 3.0 enables, the ability to make personalization and recommendations more immediate, more accurate and more intuitive expands enormously. This not only makes content owners and operators happy, but viewers, too. The more relevant the content, the less likely they are to change channels, or services.”
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
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