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SOUNDBITES

Posted on January 9, 2018 in ATSC News

SOUNDBITES

“Coupled with the latest innovations in display technology, Next Gen TV powered by ATSC 3.0, will offer a breathtakingly immersive viewing experience with access to an array of innovative and interactive information services.”

-Gary Shapiro, President and CEO, Consumer Technology Association, at CES 2018

“Broadcasters stand ready to take full advantage of the capabilities of the new voluntary standard, which can seamlessly mix both broadcast and broadband content to enhance information and entertainment for our viewers.”

-Sen. Gordon Smith, President and CEO, National Association of Broadcasters

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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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