Posted on November 3, 2015 in ATSC News
And Now a Word from Our Sponsors…
An integral player in the development of the ATSC 3.0 standard, ATSC sponsor ONE Media is a technical development company whose mission is to be the catalyst and driver of innovation for over-the-air broadcasters. ONE Media is at the forefront of the change to an IP-based protocol, providing flexibility and “evolvability” to broadcasters looking to expand their businesses beyond television core offerings. The ONE Media-supported OFDM multiplexing approach expected to be integrated into the new standard will help broadcasters more fully exploit their channels for mobile service and deep building penetration. ONE Media’s unique bootstrap configuration in the ATSC 3.0 Physical Layer Candidate Standard provides flexible alternatives to meet the needs of viewers and other businesses. ONE Media is in the process of designing and testing – via an experimental facility in the Washington, D.C., and Baltimore, Maryland, markets – a single frequency network using the base elements of the ATSC 3.0 Candidate Standard. The full-power, multi-site test platform will deploy a full range of next-gen services to prove some of the most highly anticipated capabilities of the new standard including program “zoning” and targeted advertising to discrete parts of a station’s market using the same channel. Kevin Gage, ONE Media’s Executive Vice President for Strategic Development and CTO, notes, “ATSC 3.0 marks a sea change in the way broadcasters can serve their customers and provides an exceptional launch pad for new business expansion.” To learn more, please visit www.onemediallc.com
Long-time ATSC sponsor LG Electronics is a $56-billion global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. Zenith (LG’s U.S. R&D subsidiary since 1999) was a founding ATSC member three decades ago and has been a long-time ATSC board member. Zenith invented the core transmission system at the heart of today’s ATSC A/53 Digital Television Standard, approved by the FCC in 1996. Zenith also co-developed the transmission system behind the ATSC A/153 Mobile Digital TV Standard, adopted by the industry in 2009. Today, LG and Zenith are active participants in the ATSC 3.0 development process. Core technologies developed by LG and Zenith, along with partner GatesAir, are included in the majority – at least 10 of the 15 building blocks – of the newly adopted ATSC 3.0 Physical Layer Candidate Standard. Landmark experimental broadcasts in Seoul, South Korea, and real-world field tests in Cleveland, Ohio, and Madison, Wisconsin, represent important milestones in LG’s development of ATSC 3.0 technologies, with additional field testing being planned. LG and Zenith also are considered key players behind other aspects of ATSC 3.0, including advanced emergency alerting, known as AWARN, the Advanced Warning and Response Network. For more information, please visit www.LG.com and www.Zenith.com.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
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