Posted on March 2, 2021 in ATSC News
From TVTechnology
By: Phil Kurz
The ultimate success of ATSC 3.0 depends largely on its adoption by television broadcasters, consumer electronics makers, viewers and the broader tech industry, which will provide the talent, products and development needed for NextGen TV to achieve its full potential.
Streaming Media 2021 Connect offered just such a forum to advance the 3.0 message among those outside the typical broadcast sphere during the “ATSC 3.0: OTA Meets OTT” virtual session.
Panelists, including Madeleine Noland, president of the Advanced Television Systems Committee; Todd Achilles, CEO of Evoca TV; Jim DeChant, vice president Technology at News-Press & Gazette Broadcasting; and Sassan Pejhan, vice president of Emerging Technologies at ATEME, covered ground familiar to broadcasters but less so to the tech community at large.
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
ATSC
1300 I Street NW, Suite 400E
Washington, DC 20005 USA
Do you have questions about ATSC?
ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
© 2025 ATSC
