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(SVG): NAB 2024: Broadcast Industry Leaders Spearhead Investment in RUN3TV, NEXTGEN  TV Application Platform

Posted on May 17, 2024 in ATSC News

 

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that will revolutionize over-the-air (OTA) television audience measurement and expedite the deployment of innovative applications by broadcasters and receiver manufacturers.

The broadcast group investors will lead the funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform. Pearl TV anticipates the involvement of additional broadcast groups in this forward-looking venture. Progress Partners is the exclusive financial adviser for Pearl TV and A3FA initiative.

>>>Read the full story on SVG here.

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