Posted on April 19, 2018 in Press Releases
For Immediate Release
Release of ATSC 3.0 Next Gen TV Standard Spurs First Deployments, Trials, Plans for Future TV Services
WASHINGTON, April 19, 2018 – The Advanced Television Systems Committee (ATSC) today announced plans for the 2018 ATSC Broadcast Television Conference, May 23-24 in Washington. The “ATSC Next Gen TV Conference” event looks forward into the future of TV while recognizing the leadership that created digital television broadcasting and keeps it moving into the future.
“With outstanding speakers and a focus on the opportunities brought about by ATSC 3.0, we look forward to an engaging conference that will help to lead the way for how new broadcast technologies can be put to use to inform and educate viewers,” said ATSC President Mark Richer.
Keynote speakers will include:
Conference Registration Now Open
Registration is now open for the two-day event at Washington’s Ronald Reagan Building.
Building on the theme of Next Gen TV activities from this month’s 2018 NAB Show, “The Road to ATSC 3.0,” the conference begins with lunch on Wednesday, May 23, followed by reports on early ATSC 3.0 deployments in cities across the United States.
The first day of the conference will also include a special report on the successful launch of ATSC 3.0 broadcasting in South Korea, as well as ATSC Implementation Team updates about Advanced Emergency Alerting, Personalization and Interactivity, and Conformance.
Future Opportunities and Strategies Highlighted
Television’s future and the commercial implications of ATSC 3.0 Next Gen TV technologies will be among the subjects covered during the business-focused program on May 24. Sessions will cover ATSC 3.0 and the future of advertising and audience measurement, the role of multichannel video program distributors, augmented and virtual reality, artificial intelligence, and more.
Confirmed speakers include:
The conference also will commemorate the 25th anniversary of the formation of the Digital HDTV Grand Alliance that brought together competing interests to create the world’s first all-digital TV broadcasting system and usher in the HDTV era.
“We’ve made a lot of progress in the past 25 years, and the rollout of the ATSC 3.0 suite of standards is proof that the work in digital TV only began with the adoption of ATSC 1.0 by the FCC. Now, we turn to the future of broadcasting that includes both over-the-air and over-the-top applications,” Richer said.
A highlight of the annual conference is the presentation of the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award.
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About the ATSC:
The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard. ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit atscnextgentv.vp77wsn4-liquidwebsites.com.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.