Posted on June 26, 2023 in ATSC News
Last week in Washington, D.C., the Advanced Television Systems Committee (ATSC) celebrated its 40th anniversary at its annual NextGen Broadcast Conference, with veteran attendees reflecting back to the “Grand Alliance” of broadcasters and consumer electronics companies that formed the original ATSC 1.0 digital television standard and paved the way for HDTV broadcast programming.
But this year’s discussion on the new ATSC 3.0, or NextGen TV, standard only touched briefly on the improvements in linear programming that 3.0 enables, such as high dynamic range (HDR), 4K, enhanced audio and interactive applications. Instead, much of the conference focused on alternative uses of the broadcast spectrum such as datacasting and position, navigation and timing (PNT) applications, possibly in combination with wireless carriers’ existing 5G services. Most of these proposed data applications would be offered as business-to-business (B2B) services.
>>>Read the full story on TV NewsCheck here.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.