(TV Tech): Brazil Set to Redefine Broadcasting with TV 3.0
RIO DE JANEIRO & WASHINGTON, D.C. — Brazil is not the first country to adopt internet-protocol over-the-air television. It’s just the biggest, and the most likely to have an impact felt across the Western Hemisphere. The form that over-the-air (OTA) broadcast television will take in Brazil —known as ATSC 3.0 — represents a full departure from the early 2000s digital phase that resembled analog TV, but with more resolution.
Back then, the potential of IP-based digital media was not clear. YouTube was cat videos. Netflix mailed out DVDs. Twenty years later, they are streaming juggernauts while broadcast TV has become passé, at least in the United States. Still, it remains the sole nationwide platform that supports 100 million-plus people watching the same thing live.
>>>Read the full story on TV Tech here.
Posted in ATSC News
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